We bring clarity, structure and execution to complex businesses.
We step into complexity and identify the real issue.
From commercial growth to communications and innovation, we connect the dots.
We don’t hand over strategy decks. We implement.
01
We solve business problems
When growth slows, delivery drifts or the organisation outgrows its structure, we identify the real constraint - and address it directly. This includes:
- Commercial performance & revenue growth
- Margin improvement
- Go-to-market strategy & market positioning
- New business development and pitching
- Agency & partner ecosystem design
- Mergers, restructures and integrations
02
We build stronger teams
When teams lack clarity, accountability or alignment, performance suffers. We design structures that support growth and delivery - and help leaders align around them.
- Team design & restructuring
- Hiring strategy, job specs & role clarity
- Leadership alignment
- Culture and communications
- Training & capability building
- Cross-functional integration
03
We clarify & strengthen communications
In complex organisations, misalignment costs momentum. We ensure leadership narrative, internal communications and external positioning support the direction of the business.
- Internal communications through change
- Leadership messaging & stakeholder alignment
- External communications strategy
- Brand & narrative development
- PR & reputation management
- Messaging for growth, mergers or transformation
04
We fix how work gets done
When delivery stalls, we step in.
We identify what’s slowing progress - structure, scope, ownership or tools - and fix it properly.
- Turn bold ideas into operational reality
- Repair failing or stalled projects
- Improve scoping & delivery models
- Align team capacity to scope
- Productise services
- Streamline inter-agency operations
- Integrate AI & new tools into real workflows
- Strengthen production & content models
How we Work
Our work is flexible by design.
We support businesses through defined projects, retained partnerships or fractional leadership roles - depending on what’s required.
In every case, we stay close to delivery and focused on results.
When additional specialist expertise is needed, we draw on a trusted network of senior partners, ensuring the right capability without unnecessary complexity.
About us
By the Sea was founded by Kate Byrne and Róisín Haugh — senior operators with leadership experience across global brands, agencies and scale-ups.
We understand how strategy, structure, people and narrative connect — and where they fracture.
We work alongside leadership teams, staying close to delivery.
Kate Byrne
Strategic communications & organisational alignment
Kate specialises in internal and external communications that enable change. She has led communication strategy across complex organisations - aligning leadership, teams and stakeholders around clear, credible narratives that support performance and transformation.
Róisín Haugh
Business operations & performance
Róisín works at the intersection of business growth, delivery and team design across Ireland and the UK. She specialises in diagnosing operational bottlenecks, improving commercial performance, and ensuring strategy translates into execution.
Ready to move forward?
If something isn’t working - growth, delivery, alignment or communication - let’s talk.
